The social campaign „Fără Frică” (No Fear)

The social campaign „Fără Frică” (No Fear) was designed and implemented by the communication company Fabrica de Imagine. The communication strategy created by the company included a wide variety of tools, care and public attention that contributed to changing the perception of one of the most important discriminated social groups in Moldova. The campaign included several types of tools, including video spots, flash mobs, installations, unique media events, interviews with people and reports of the event. You can see the video spots from the campaign here: Video Spot 2016 (russian version); Video Spot 2017 (russian version).